It’s not hard to see why image generation startup Leonardo.Ai has the name it does.
“Da Vinci was both an artist and an inventor,” said CEO J.J. Fiasson. “I’ve always been fascinated by the intersection of technology and creativity.”
In the crowded field of AI startups, image generation is a popular focus. Leonardo.Ai’s competitors include OpenAI’s Dall-E 3 and Adobe’s Firefly, as well as Midjourney, Pixlr and Night Journey. And they all essentially have the same mission: to make the creation of images and videos as simple as typing (or saying) a sentence.
When Leonardo.Ai was founded in October 2022, Fiasson said, the goal was to create a generative AI platform that gives users more control over images, thanks in part to a better understanding of natural language — that is, the way you and I speak.
Early features of the platform (also called Leonardo.Ai) included tools like style reference, content reference and character reference to help Leonardo.Ai understand exactly what you want, as well as an AI canvas for editing.
“These features collectively ensure that users can work with more natural language prompts and still achieve the detailed, high-quality images they desire, giving them full creative control over the entire process,” a spokesperson said.
The platform has 17 million registered users and saw 4 million to 5 million monthly active users in May.
